Category: Meet the brands
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Watch reviews: Zealandic Iceborne
I’ve always found microbrands fascinating. They tend to take creative risks that larger companies avoid in the form of experimenting with colors, textures, and ideas, while still keeping prices relatively accessible. Not to mention many of them represent corners of the world that don’t always get much attention in watchmaking. Through them, you don’t just…
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Watch reviews: The Cauny x Ando
Every so often, a watch brand’s story feels more like a journey through time itself, shifting geographies, changing eras and finding new life in unexpected places. Cauny is one of those rare names that carries both mystery and meaning. The origins of Cauny are somewhat murky, as even the brand itself admits. The official founding date is set at 1927, based…
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Meet the brands: Carlingue Timepieces
French Creativity Meets Swiss Expertise: Crafting Watches with Vision and Precision When you discover a new watch brand, the first question is often: What makes it different in the vast sea of the microbrands? In this case the answer lies with its founder, Alexandre Voirin, and his uncompromising dedication to design and craftsmanship. He is is not…
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Meet the Brands: Vario where Innovation Meets Affordability
Let me introduce you to one of my favorite Microbrands. They offer incredible value at an affordable price, and their customer support is exceptional. When you reach out, you’ll often get a friendly reply directly from the brand’s owners. In a crowded market, their service truly stands out as one of the best. How I…
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Meet the Brands: Kuoe Watches
Introducing a Japanese micro‑brand delivering stylish, vintage-inspired watches Founded in 2020 by Kenji Uchimura, KUOE draws its inspiration not from passing trends, but from the past, creating vintage inspired models. The brands story begins much earlier than its official launch. In 2010, while studying language in London, Kenji Uchimura wandered into a small shop that…
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Casio Watches: How Casio Became the World’s Most Popular Watch Brand
I’d like to start with a little reminiscence to explain why this brand is important to me. How it became one of my favorite brand. I come from a small town in Hungary and there was only one watch shop nearby that sold jut this one brand. Naturally, there were all sorts of variations, but…